THERO Agency
THERO Agency is a management and production company dedicated to artists, festivals, and live tours. Founded by Roy van Akkeren, in the summer of 2018.
THERO has built a strong reputation over the past eight years in the live music and events industry.
With a background in tour management and festival production, Roy saw the need for an agency that not only represents artists but also supports the entire live experience. From that vision, THERO has grown into a full-service agency that helps artists develop their careers, organizes festivals, and manages tour productions worldwide.
ARTISTS & Portfolio
Testimonials
Mark LaneganRoy, you are a very special person, much smarter and capable at your age than I have been or ever will be. I know you are destined for whatever your heart desires but I want you to know I have seen and worked with many, many TM's in my 35 years in the business and you have a very rare gift, a one of a kind talent for this job...... I need you brother, plain and simple. You are a rare find and I'm not gonna run into a guy like you again, they don't exist ... Mark Lanegan | 20 January 2020
Duke GarwoodRoy is a professional and highly competent tour manager. In my 30 years experience of touring I have worked with the best, and the worst. Roy has learned well from the mistakes of his predecessors, and has tailored a response to the kind of difuliculties that can be encountered daily on the road. We arrived on time, there was never any stress, we where never hungry, thirsty or left in the cold.
Cathy RichardsonWorking with Roy as tour manager for Jefferson Starship’s European arena tour with Deep Purple was a top notch experience from beginning to end. Roy is organized and efficient, experienced and a great communicator. He helped this American band navigate the complex logistics of a multi country overseas tour with aplomb. His calm demeanor, problem solving skills and ability to fulfill our every wish on the road made the experience absolutely smooth and comfortable for us. We would work with him again in a heartbeat, and I truly hope we get that opportunity in the near future.